But a college can’t keep offering more and more generous financial aid if the institution lacks the cash to keep up with its own higher pricing. And that’s the problem many of them have; their investments simply aren’t paying out the way they used to.
So many colleges are compromising. They used to be need blind and promise to meet need. But now Colorado College is “need sensitive,” which means the school considers if the student can pay when making its admissions decision. At Embry-Riddle Aeronautical University the school tells students who can’t afford the university not to come, or to come later.